Latest News

Header Ads

Say Aloha to the Seea 10 The Royal Hawaiian Rashguard!

The Seea x Royal Hawaiian Doheny Rashguard photographed on an outrigger canoe inwards Waikiki beach.
Seea is honored to denote a special collaboration Doheny rashguard alongside the famous “pink palace,” The Royal Hawaiian Hotel in addition to Waikiki Beach Services, the oldest running beach service in addition to surf schoolhouse on Waikiki since 1955, inwards Honolulu, Hawaii!

A vintage postcard of The Royal Hawaiian Hotel.

Covering 10 acres of prime number Waikiki beachfront, the site of The Royal Hawaiian holds a particular house inwards Hawaiian history. Before unusual visitors frequented the islands, Waikiki was habitation to Hawaiian royalty in addition to chiefs. Since the hateful solar daytime The Royal Hawaiian Hotel opened inwards 1927, the master copy six-story, 400-room construction fashioned inwards the Spanish-Moorish trend of architecture has attracted the most elite of guests including an array of pop civilization legends: the Rockefellers, the Beatles, heads of solid reason in addition to celebrities Marilyn Monroe, Natalie Wood, Dean Martin in addition to Shirley Temple during the golden historic menstruation of Hollywood.

The historic Waikiki Beach Boys. Photo courtesy of Waikiki Beach Services.

Traci Bush, operations managing director for Waikiki Beach Services — which runs the beach in addition to puddle for The Royal Hawaiian Hotel — discovered Seea on a surfer inwards Waikiki. “One of our beachboys spotted a swain surfer wearing a Seea rashguard inwards the lineup in addition to idea it was a really original-looking top. He asked where she got it from, nosotros looked upward the build online in addition to nosotros were instantly inwards love!” says Bush, who grew surfing inwards Waikiki.

The beachboys in addition to girls working for Waikiki Beach Services come upward from a long trouble of goodness watermen, famous for their talents inwards the body of body of water in addition to dearest for their generosity in addition to aloha. The iconic Duke Kahanamoku in addition to his ‘Waikiki beachboys’ were the start beachboys to piece of occupation from The Royal Hawaiian, in addition to were known every bit the ambassadors of aloha.

The pinkish sleeves were inspired yesteryear the Royal Hawaiian's famous coral pinkish painted walls, seen inwards the background. Photo yesteryear Bryce Johnson.
Seea x Royal Hawaiian Rashguard photographed inwards Waikiki. Photo yesteryear Bryce Johnson.

Designer of Seea, Amanda Chinchelli was honored to live given the chance to interpret the hotel’s illustrious legacy into a particular rashguard for surfers inwards Hawaii.

"The Royal Hawaiian in addition to famous Waikiki beach combined was an epicenter for surf civilization inwards Hawaii during that glamorous 1950s-1960s era, which is at the pump of Seea's inspiration. Being able to sense the hotel's historic architecture inwards person, surf Waikiki’s gentle waves, in addition to hence exercise a particular rashguard using the distinctive pinkish color felt similar a check made inwards heaven," Chinchelli says.
Bush was stoked alongside the resultant of the collaboration in addition to how it honored The Royal Hawaiian.

Riding an outrigger canoe inwards Waikiki. Photo yesteryear Bryce Johnson.
“We love everything virtually Seea—it’s whimsical, fun, one-of-a-kind, girly, functional—everything nosotros desire inwards something nosotros are going to wearable when nosotros surf,” Bush says. “Each type of invitee to Hawaii looks in addition to wants something to wearable in addition to retrieve this house by, in addition to nosotros idea what could live amend than a rashguard they could wearable inwards in addition to out of the H2O that is inspired yesteryear the colors in addition to architecture of the hotel they love?”

Bush says that Waikiki played an of import role inwards surf civilization growing inwards popularity. Before air move made Hawaii to a greater extent than accessible, travelers had to embark on a minimum five-day sea voyage across the Pacific Ocean in addition to every bit a result, stayed for a weeks at a fourth dimension inwards Hawaii. They brought numerous steamer trunks, servants in addition to fifty-fifty their luxury Rolls Royce automobiles. Their start introduction to surfing was through the Waikiki beachboys.

Vintage menus for the "Surf Room" eatery inwards the Royal Hawaiian. Photo courtesy of Waikiki Beach Services.
Playing surf H2O polo inwards Waikiki. Photo courtesy of Waikiki Beach Services.
"The beachboys would learn surfing to neophytes, in addition to because guests stayed inwards town for weeks at a time, it actually allowed them to larn virtually surfing. Visitors were able to build lasting connections alongside the beachboys who became their ambassadors into the Earth of surfing in addition to canoe surfing," Bush says.

"Duke Kahanamoku, a Royal Hawaiian beachboy who grew upward in addition to worked on Waikiki beach his whole life is credited alongside bringing surfing to the world. After winning a argent medal inwards the Stokholm Olympics inwards 1912, Duke toured roughly the Earth putting on swimming exhibitions alongside the residuum of the team; inwards add-on to the swimming, Duke began incorporating a surf exhibit for the audience members.

In ancient Hawaii, a few of the surf breaks inwards Waikiki were hence coveted that they were made kapu, or sacred, alongside solely royalty existence allowed to surf inwards those spots. Surfing was considered an fine art shape in addition to was taken seriously, alongside many heiau, or temple, dedicated to performing rituals to appease the gods to transportation goodness waves. H5N1 heiau at the base of operations of Diamond Head, overlooking the surf breaks inwards Waikiki is credited alongside having the world’s start surf report--kahuna (priests) would wing kites to stand upward for for certain surf weather inwards Waikiki."

Inside the Royal Hawaiian Hotel. 

Get inwards the Aloha spirit in addition to hold back out for the Seea x Royal Hawaiian rashguard, available from the "Waikiki Beachboy" within The Royal Hawaiian Hotel in addition to from "First Break", a boutique on the the world flooring of The Sheraton Waikiki — likewise every bit!

Special thank you lot to 1 of newest Seeababes, Kauai-based Ashley Johnston (look out for her interview soon!) that modeled the rashguard on place at The Royal Hawaiian Hotel in addition to Waikiki Beach in addition to Bryce Johnson photography.
Get yours at! Photo yesteryear Bryce Johnson.